Murray and I are always brainstorming new things to create or improve.
Most of the time our ideas are terrible but every now and then we lay a 'Golden Egg'.
Between this new idea and making it into a physical products there is a lot of development, and I mean A LOT of development.
Here are some snippets of our conversations during this time.
"This needs to be slightly bigger"
"Bigger again"
"Oh no too big, maybe we had it right the first time"
"What if we do it this way instead"
"Need another coffee"
It may take 500 attempts but our goal is to go against our nature and not do anything half pied.
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